Sony/ATV Music Publishing has struck its first-ever deal with Facebook, creating a mechanism for songwriters to earn royalties from the use of their music on Facebook and Instagram.

The multi-territory, multi-year deal (coming on the heels of a deal announced by UMG at Christmastime) paves the way for users to upload and share videos on Facebook, Instagram and Oculus that contain compositions licensed from Sony/ATV’s catalog. Look for other pubcos to follow suit.

“We are thrilled that in signing this agreement Facebook recognizes the value that music brings to their service and that our songwriters will now benefit from the use of their music on Facebook,” said Sony/ATV Chairman/CEO Martin Bandier prior to clicking the like button on multiple Cohiba fan pages. “We are looking forward to a long and prosperous relationship.”

Tamara Hrivnak, Facebook’s Head of Music Business Development and Partnerships, said: “Sony/ATV is a true leader and an absolute champion of writers in the digital space, and we’re thrilled to work with them as they grab new opportunities by the horns across all of our platforms.”