New South Radio, Inc., dba Digio Strategies in Jackson, Mi., has tapped Jay Michaels as brand manager for its stations WYOY-FM (Y101) and WJKK-FM (Mix 98.7), effective 5/17.

"I'm beyond excited to join the New South Radio team and work with these successful and talented industry professionals. After getting to know owner Clay Holladay, General Manger Kelly Crocker, and Operations Manager Jan Michaels, they made this big decision very easy for me,” said Michaels.

“We are thrilled to have Jay Michaels join our team. He brings passion, knowledge, and years of experience in these two formats and will help take us to the next level. Jay is a perfect fit with the teamwork, mindset and culture we are creating in our building,” added Crocker.

Michaels joins New South Radio after successful stops as brand manager in Dallas, Houston, L.A. and Austin markets.