Jared Fallon has been named VP of Marketing for iHeartRadio. Formerly iHeartMedia’s Top 40 KBKS-FM (HITS106.1) Seattle PD, Fallon will be based in Nashville and reports directly to iHeartRadio Chief Product Officer, Chris Williams.

In his new role, Fallon will be responsible for leading day-to-day marketing efforts, user lifecycle marketing, organic and paid acquisition strategy and ongoing subscription efforts.

He’ll also provide leadership for the marketing team and serve as the digital marketing advocate across all divisions within iHeartMedia.

“Jared is here to give dedicated focus and attention on our marketing team and efforts. This will be vital as we set even more ambitious growth objectives in the coming year and beyond,” shared Williams. “I’m thrilled to have Jared here with us to help upgrade our marketing efforts further."