GELO "TWEAKS" HIS WAY TO DEF JAM HQ

New Def Jam signing and hoops phenom GELO (aka LiAngelo Ball), accustomed to the adrenaline rush and dazzling pace of top-tier competition, experiences the showbiz magic of a music-industry trade shot.

The video for the rising rap star’s hot single, “Tweaker,” is out now, and he has no idea what scintillating conversations await him as he meets morning-zoo jocks nationwide. Def Jam boss Tunji Balogun and attorney Adam Zia endeavored to change the subject when the baller-rapper asked where this photo would run. Seen pondering their free-throw percentages are (l-r) managers Tony Osunsanmi (6'4" to GELO's 6'5") and Darren “DMO” Moore, GELO, Zia and Balogun.

Meanwhile, GELO rebuffs the haters and makes the scene while riding in a host of fancy vehicles in the video for "Tweaker," which hit the Interwebs today (1/30).

The artist has accrued nearly 39m streams at Spotify for "Tweaker" in less than a month. The track has already soared to #1 on Apple Music’s Hip-Hop chart, the iTunes Top Hip-Hop/Rap Songs chart and U.S. Shazam. It's also become the #2 most-viral song on TikTok.