SONY PLEDGES $5M TO FIRE RELIEF

Sony has pledged $5m toward emergency relief and rebuilding efforts related to the ongoing wildfires in the Greater Los Angeles area. The funds will be dispersed among organizations supporting first responders, community relief, rebuilding and employee-assistance programs.

“Los Angeles has been the home of our entertainment business for more than 35 years," said Sony Chairman/CEO Kenichiro Yoshida and President/COO/CFO Hiroki Totoki in a joint statement. "Through our many thousands of employees, partners and friends based there, our roots run deep in this community. We will continue to work with our local business leadership to determine how best Sony Group can support relief and recovery efforts in the days ahead. Our thoughts go out to those who are impacted by this devastating situation.”

Sony's commitment follows a $2.5m donation from Beyoncé's BeyGOOD Foundation, a $10m contribution from Netflix and a $1m bequest from the WMG/Blavatnik Family Foundation Social Justice Fund.

Immediate resources for the victims of the L.A. County wildfires can be found here and opportunities to donate here.