RCA'S MYLES SMITH TO STORM FORTNITE

Myles Smith will show he’s got game by staging an exclusive performance created in Fortnite and developed in partnership with Sony Music and RCA Label Group U.K.

The virtual event, which premieres 10/25 at 1pm ET, features an avatar of the rising Brit star performing three songs on a custom Fortnite island created specifically for the occasion. The cyber Smith will play such tunes as “Stargazing,” the best-selling 2024 single by an English artist this year, while fans go on an interactive jaunt through a variety of specially designed environments.

“This project has been amazing to be part of. To be able to connect with fans and people who may never have heard my music before in a new way feels really exciting," said Smith. "In a generation where it can be hard to break through and to find your community, to have the ability to have a direct interface with them is awesome.”

Stacey Tang, co-president, RCA U.K., added, “Working with an artist like Myles creates an exciting opportunity for us to look beyond traditional marketing practices and develop collaborations that align with his creativity and authentic storytelling.”

Meanwhile, the flesh-and-blood version of Smith will kick off a 2025 North American tour at Showbox SODO in Seattle on 4/2.

By that point, HITS might have moved past level three of Super Mario Bros.