HITS' 2024 SPOTLIGHT ON LIVE: THE WARM-UP ACT

Before streaming, before records, before radio and player-piano rolls—even before sheet music—live performance was the O.G. music-delivery system. And to this day it remains the most intense and immediate musical experience as fans, energized by the proximity of their favorite acts, send that energy back to the stage in a roaring mass.

The live experience, enhanced by evolving technology, has kept pace with the times, delivering increasingly dazzling sound and visuals while preserving that irreplaceable, primal connection between performer and audience.

The live sector, meanwhile, after being shut down by the pandemic, has returned with a vengeance, notching some of its biggest numbers yet and unveiling state-of-the-art new venues. Despite a few speed bumps, its overall growth continues apace.

The task of planning, routing and mounting a tour to bring the live experience to fans—regionally, nationally or globally—requires a unique set of skills. In our newly published Live issue, we look at a group of agents who stare down the challenges of the road every day. We also delve into some of the biggest recent treks and more.

Now let’s get this show on the road.