EGO TRIPPIN' WITH ICE CUBE

Hitmaker Music Group/Hitmaker Distribution has teamed up with Ice Cube for his latest single, “It’s My Ego." The accompanying video dropped on Friday (10/18) and has already racked up more than 2.1m YouTube views.

To commemorate its release, the gangsta-rap pioneer held a private listening party at West Hollywood's Landmark Theatres Sunset that included a Q&A with veteran radio host Big Boy.

"Younger Tony would have NEVER believed this day was real," Hitmaker founder/CEO Tony Bucher said. "To be working with one of my personal heroes like this is truly a dream come true.”

"It's My Ego" is Cube's first solo single since 2018's "Arrest the President," from the album Everythang's Corrupt (Lench Mob/Interscope). In the interval between "President" and "Ego," he collaborated with fellow West Coast hip-hop legends Snoop Dogg, Too $hort and E-40 in Mount Westmore and is now busy prepping his next solo record, Man Down, for a 11/22 release.

Ice Cube pulled out all the stops for the "It's My Ego" video, which taps into his acting prowess. Watch it below while we check ourselves before we wreck ourselves.