PEPSI, JOEY VALENCE AND BRAE: PERFECT TOGETHER

It’s just about impossible to avoid Joey Valence & Brae these days, given the ubiquitous reach of their “chase your pizza with a Pepsi” campaign.

The duo, with roots at Penn State University, have conquered the sync market over the past year with placements in spots by Pepsi, the Kansas City Chiefs x Travis Kelce, Meta and others. The ADA-distributed act dropped its second album, No Hands, on 6/7, building on the success of the 2023 debut Punk Tactics, which has notched over 114m Spotify streams.

The management team of Jonathan Kalter, Lucas Banker, Emily Moore and Sydney Easton/Wildfire, which just saw the pair through a North American tour with more than 40 sold out shows, has the pair heading to Europe for its next run of dates, which kicks off at Hus 7 in Stockholm on 11/7.