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HITS Daily Double

IT’S KATY’S “WORLD”; WE JUST LIVE IN IT

Tom March’s Team Capitol has all hands on deck to roll out new music from superstar Katy Perry, whose single “Woman’s World” dropped this week ahead of new album 143 (due 9/20).

The set finds Perry reuniting with longtime collaborator Dr. Luke, with whom she made her biggest records, as well as hitmaker extraordinaire Max Martin.

“Woman’s World,” which spawned a wild, irreverent, proudly feminist video (see below), is off to a strong start: The vid is the #1 trending clip on YouTube, and the song is expected to notch north of 3m global Spotify streams on day one. “World” also quickly made the Top 5 at iTunes.

Expect Greg Marella and his promo squad to ensure a huge look at radio, which is already said to be champing at the bit for this track.

What other tricks does the Katy crew have up its collective sleeve? What surprises await on the album, which Perry has said was titled for her “angel number?” Speaking of numbers, everyone involved here has told us to lose theirs.