Word has it that Morgan Wallen is making a change in his management, which will be taken over by Austin Neal, the artist’s longtime booking agent. Wallen and Neal are launching a new management company, Sticks Management, with Wallen as its sole client.
Wallen’s relationship with Seth England’s Big Loud Records is unchanged. Insiders say everything is copacetic among Morgan, Seth and Austin and that the three will continue to collaborate on all aspects of Wallen’s career. Business as usual will otherwise continue for both Big Loud Management and The Neal Agency.
Look for former Wallen co-manager Kathleen Flaherty to pivot to a full-time post as executive director of the Morgan Wallen Foundation, where she has served since 2022.