VRTCL PROMOTES VIRAL GURU LEWIS

Create Music Group's viral marketing agency VRTCL has upped Imani “Mango” Lewis to director, a role in which she will lead overall operations and strategy. She will continue to report to Flightouse Media CEO Ash Stahl.

The promotion comes on the heels of Lewis' influencer campaigns for Beyoncé's "TEXAS HOLD 'EM," Dasha's "Austin" and Madison Beer's "Make You Mine." Last year, she led a campaign for Lil Durk’s “All My Life" that now has more than 337m spins on Spotify.

"Imani’s exceptional talent and dedication have consistently driven some of our most successful influencer campaigns in recent years,” said Stahl. “Her innovative strategies and unwavering commitment to excellence make her an invaluable asset to the VRTCL team.”

“I am eager to continue building a successful and dynamic team at VRTCL," Lewis added. "I am grateful for the support and collaboration of the Flighthouse team, and I look forward to achieving even greater milestones together in this new role."

Meanwhile, our latest milestone was not spilling milk all over the kitchen counter while preparing our daily bowl of Raisin Bran.