BILLIE BOWING WITH PERSONAL BEST DEBUT

We can now project that Billie Eilish’s HIT ME HARD AND SOFT (Darkroom/Interscope) will debut with her biggest week yet, surpassing the opening of her first album, When We All Fall Asleep, Where Do We Go?, which started off with just over 313k in April 2019.

How much more will HMHAS deliver? Watch for our final Top 50 projections this afternoon.

Tracks from the album are also making a major impact at DSPs, with “Lunch” #1 at Spotify Global and “Chihiro” in the Top 5. Eilish also has three songs in the Apple Music overall Top 10.