COULD BILLIE SCORE HER BIGGEST BOW YET?

Billie Eilish’s HIT ME HARD AND SOFT (Darkroom/Interscope) is now projected to open with 300k, and maybe more, in total U.S. activity. Her top prior debut was 313k for her 2019 debut, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?

The new album has already outpaced the 237k bow of 2021’s Happier Than Ever.

Could Billie top her 2019 debut to notch her biggest week yet? Stay tuned.