TIKTOK STRIKES GLOBAL TICKETING DEAL WITH CTS EVENTIM

Following partnerships with Ticketmaster and AXS, TikTok has announced a global ticketing pact with Europe's top entertainment ticket provider, CTS Eventim.

The ticketing feature gives artists tools to market their live dates globally directly to fans. When users see an artist's video, they can easily discover tour dates and buy tickets through CTS Eventim from the TikTok platform. Any certified artist on TikTok in one of the participating countries can use it to grow their audiences and build their careers. The feature is rolling out now for artists and music fans in Germany, with other markets to follow.

"We are very excited to launch this new partnership in Germany, where Eventim holds a strong position in the ticketing market," said TikTok Global Music Partnership Development Lead Michael Kümmerle. "We want to give artists the opportunity to promote their live dates and drive ticket sales through great partners like Eventim, and we look forward to bringing this opportunity to artists all over the world in the near future."