WARNER LATINA UPS CARRASCO TO VP

Warner Music Latina has elevated Brenda Carrasco to VP of Marketing & Artist Strategy. In addition to overseeing marketing strategy for WML's roster, she will provide creative direction and tools for campaign development, setting artist-development goals and managing the label's brand presence at industry events.

With 15+ years in the music biz, including a decade at WMG, Carrasco has a proven track record of successfully planning and executing marketing campaigns, digital communication strategies and identifying new opportunities to promote artists. Her previous roles at WML include head of international marketing and most recently, senior director of DSP strategy for Warner Music Latin America.

"Brenda has been a key part of the WML team for 13 years," said WML Managing Director, U.S. Roberto Andrade. We eagerly anticipate Brenda’s valuable contributions in her new role, as we persist in optimizing opportunities for our talented roster and upcoming acts, further fueling Warner Music Latina’s growth and expansion.”