HITS Daily Double


Amazon Music is flexing its merchandising muscles with gusto, becoming the exclusive provider for Doja Cat’s Scarlet Tour.

Starting Monday (10/3), fans can snap up a variety of goodies online in celebration of the trek, which gets underway Tuesday (10/31) in San Francisco. A dedicated collection will also be sold exclusively at tour venues—from a Doja Cat-themed trailer truck.

Among the items available for purchase are the album Scarlet, a tour hoodie, a meme T-shirt, spider sweatpants, bejeweled shorts, a hat emblazoned with the neologism “Illuminaughty” and a tour poster painted by Doja Cat herself.

Doja remains red hot at radio, holding down the #1 spot this week at both Top 40 and Rhythm with “Paint the Town Red” while follow-up track “Agora Hills” nips at its heels.

As for Amazon, the Doja deal reflects an ongoing commitment to partnering with artists beyond recorded music. In addition to its weekly, 2 Chainz-hosted Amazon Music Live series, which has already welcomed Ed Sheeran, Green Day, Feid and Lil Durk this season, the company recently held an outdoor fashion, music and art event at its Culver City HQ to celebrate the next generation of influential Latino artists and fans.