HOLD ON: HAYES IS RIDING THE WAVE

Primary Wave Music has struck a partnership with the estate of Isaac Hayes to administer the singer-songwriter-producer’s publishing interests.

In addition, the partnership will grant the dynamic publisher the opportunity to market Hayes’ name, image, and likeness.

The writer of “Soul Man,” “Hold On, I’m Coming,” and, of course, "Theme from Shaft," Hayes is one of the most sampled artists of all time.

“Myself, and the entire Hayes family, are enthusiastically optimistic as we embark on this amazing partnership with Primary Wave,” Isaac Hayes III said. “This venture isn’t just a business endeavor, it’s a fusion of passion and legacy. It’s an honor to align with a powerhouse that reverberates with innovation, authenticity, and remarkable foresight. Together, we're not just creating notes, but orchestrating the future of a timeless, Black American icon, ensuring that the soul, influence, and genius of Isaac Hayes is forever celebrated and revered.”

Hayes released more than 20 albums after working as an in-house songwriter, session musician and producer at Stax Records in 1960s.

“We thank the Hayes family for entrusting us as a partner to continue the great work they have done to uplift the legacy and artistry of Isaac Hayes,” Primary Wave Music Chief Operating Officer Ramon Villa said. “He has always been and will always be the epitome of “cool” and truly his music just makes one feel good. Welcome to the Primary Wave family, Mr. Hayes. We look forward to helping expand the reach of your magic.”

Villa also hopes to bring back Hayes’ ultimate fashion statement: shirts made out of chains.