AN EPIC WEEK: SCOTT GOES FOR MAXIMUS EXPOSURE

To say Cactus Jack/Epic superstar Travis Scott has ambitious plans for his album launch would be putting it lightly. With a feature film, global livestream event and suite of physical options, Scott is going all out for Utopia.

Scott announced Tuesday (7/25) there would be five different unique covers for his fourth studio album, revealing the first one to his fans. Over at his web store, fans can choose between 15 different box set options, with some containing different combinations of vinyl, CDs, T-shirts, hats, longsleeves and sweatshirts, ranging from $50-150.

Scott also unleashed the trailer for Circus Maximus, a feature film with a run time of 1:15. The visual is billed as "a surreal and psychedelic journey, uniting a collective of visionary filmmakers from around the world in a kaleidoscopic exploration of human experience and the power of soundscapes."

Circus Maximus was written and directed by Scott, with additional direction from Gaspar Noe, Valdimar Jóhannsson, Nicolas Winding Refn, Harmony Korine and Kahlil Joseph. It will play exclusively at AMC Theatres in the U.S. beginning Friday (7/28).

Scott's single "K-POP" f/Bad Bunny and The Weeknd opened at #1 on Spotify U.S. and #2 globally. It was also most added at Pop and Rhythm this week.

All of the Scott activity is building up to Thursday evening's (7/27) album event, which will be livestreamed somewhere. Anticipation is very high for Scott's return to the mainstream—not to mention for the follow-up to his blockbuster set, ASTROWORLD.

Scott has pushed creative boundaries throughout his entire career. From his groundbreaking Fortnite collaboration and concert to his merchandise and branding dominance, Scott's creative genius is in a league of its own when it comes to rap superstars. Let's see what else is in store for Utopia.