LALA-PALOOZA FOR WARNER LATINA

Warner Music Latina President Alejandro Duque (left) and Managing Director Roberto Andrade Dirak are celebrating "LALA-palooza" as Myke Towers' "LALA" soars to #1 on Spotify global, where it's held court for a second consecutive day.

This triumph arrives on the heels of a healthy chart bow for Natanael Cano, Maria Becerra's streaming surge and Yng Lvcas' big "La Bebe" f/Peso Pluma—Top 10 on Spotify global with more than a half-billion streams and #1 at Latin radio.

WML's strong first half included two of the Top 5 most-streamed Latin songs in the U.S. "LALA" is starting to move domestically as well—it was the greatest gainer on Spotify U.S. on 7/8.

We aren't experts in virality, but we are very familiar with the lunch special at the LALA's on Ventura Blvd.