PRIX PARTY

Red Bull ambassador and NEON16 boss Lex Borrero played host to various culture-connecting activities at Formula 1's Miami Grand Prix over the weekend. On Sunday (5/7), he found Super Bowl champ Pat Mahomes and Rimas star Arcángel (pictured between Mahomes and Borrero) together, taking the opportunity to suggest to the Chiefs QB that tearing up a playbook like a La Firma contract could really intimidate defenses.

In partnership with Red Bull Racing, NEON16 kicked off the weekend with the N16 Racing: Celebrity E-Sports Tournament, a one-of-a-kind immersive driving experience held at the Red Bull Fan Zone. Some of the biggest names in Latin entertainment attended or competed in the event, including Luis Fonsi, NEON16 co-founder Tainy, Ricky y Mau Montaner, Young Miko and Piso 21.

"Despacito" singer-co-songwriter Luis Fonsi, Ricky, Mau Montaner and tournament winner Nio Garcia do their best Fast & Furious impressions.

Capitol/The Wave Music Group's Young Miko, flanked by NEON16 founders Tainy and Borrero, at the tourney. The trio combined over the weekend for 48 Red Bulls consumed.