AEG Europe has appointed Lynsey Wollaston as vice president and general manager for European Festivals. She joins from Vision Nine Group.

In her new role, Wollaston will play a key role in developing and supporting the strategic vision for the division alongside the U.S. AEG Presents senior leadership team. She will work across the company's roster of festivals, including BST Hyde Park and All Points East in London, Rock en Seine in Paris, and the newest addition, Bristol-based Forwards.

“With her extensive industry leadership and experience, Lynsey brings huge value to our team,” AEG European Festivals Chief Executive Officer Jim King said. “As we gear up for the busy festival season ahead, I look forward to working with Lynsey to deliver the best-in-class events for which we are renowned, and to growing the festivals division of the business."

Prior to joining AEG, Wollaston was managing director of Festivals and Events at Vision Nine Group. She previously served as the global operations director at IMG (Arts, Entertainment and Culinary) and Operations Manager for the Royal Horticultural Society.