HYBE MIND

Scooter Braun and his HYBE team made major headlines with their huge deal to acquire Quality Control (QC), the music, sports, film and TV enterprise run by Pierre “P” Thomas and Kevin “Coach K” Lee. As a first big move by the Scooter/HYBE machine, it’s a powerful one, giving the ever-growing company a serious beachhead in the world of hip-hop. Braun, who shepherded the deal, was probably feeling pretty terrific until he learned he’d be appearing in HITS, which is known for a lack of quality and control.