ROBLOX PAVES A DIGITAL YELLOW BRICK ROAD FOR ELTON

The Yellow Brick Road leads to… Roblox. Elton John Presents: Beyond the Yellow Brick Road offers fans a new way to enjoy his music and experience his impact on popular culture, housing photographs of memorable moments, interactive challenges set to his greatest hits, daily scavenger hunts and trivia quizzes.

Designed in collaboration with more than 20 Roblox community creators, the digital fashion collection was inspired by Elton's most celebrated outfits and eyewear, including items made with the Los Angeles Dodgers and Major League Baseball.

Said Universal Music Group Chairman & CEO Sir Lucian Grainge, “In the decades we’ve worked together, my commitment to Elton has been to build the largest global audience for his creative genius, spanning his recorded music, songwriting, fashion and performances. As Elton wraps up his monumental final tour, we're extremely excited to help bring Beyond the Yellow Brick Road to life so new generations of fans, now and for years to come, will continue to be entertained and inspired by his songs and music.”

The Roblox community is invited to a special performance event in Beyond the Yellow Brick Road 11/17-20. The series of 10-minute virtual performances will correspond with John's Goodbye Yellow Brick Road Tour finale at Dodger Stadium.

Visitors will be able to earn yellow bricks, the currency of Beyond the Yellow Brick Road, as they explore interactive challenges, allowing them the chance to gain VIP access to hear a message from Elton and have their avatar appear onstage with him at his final Dodger Stadium show. After the Dodger Stadium concerts, Elton's Roblox presence will live on with new experiences, music, fashion and more.

Said Elton, “I've seen the joy Roblox has bought to my boys, and the possibility it creates to interact with fans in an exciting and forward-looking way has been mind-blowing to me. I've always used my music, image and eyewear to express myself, and Roblox really encourages that self-expression. Now my fans can do the same, and that's really exciting. At every step of my career, I've always wanted to push forward and look to the future, and Beyond the Yellow Brick Road is the next step on that journey as I prepare to step away from live touring after 50 years on the road. It's genuinely thrilling, and I can't wait to see the response from my fans and the Roblox community."