STOP US IF YOU'VE HEARD THIS ONE, WHICH YOU PROBABLY HAVE

EA Head of Music Steve Schnur pauses to pose with film and TV comedy legend Eugene Levy, who offered some insight into the mechanics of mirth: Do jokes in threes, use words with percussive consonants and steer clear of trade-rag idiots who steal all their material from Ritz Brothers movies. Later, Steve arranged for "Dybbuk, Schmybbuk, I Said More Ham" to be turned into a first-person shooter.