TAYLOR SWIFT & SPOTIFY LIGHT UP MIDNIGHT SKIES

When the clock struck 12 in Nashville, New York, London and Sao Paulo the last two nights, lyrics to songs from Taylor Swift’s Midnights became elements of the cityscape as part of a Spotify promotion.

“Did you ever have someone kiss you in a crowded room?” was the question posed on a billboard in Nashville promoting Friday's release of Swift's 10th album.

After each billboard goes live, Spotify posts a lyric-teaser video. Swift herself is sharing nightly clips related to Midnights (Republic) on the Spot's mobile-only pre-save page.

New York