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Friday, September 23, 2022

"UNHOLY" TOLEDO, THIS SONG'S HUGE (UPDATE)

UPDATE: By Saturday, "Unholy" had moved to #1 at Apple Music U.S.—a rare feat for a pop debut—after opening at #1 across Spotify and iTunes.

Sam Smith f/Kim Petras' "Unholy" (Capitol) is an undisputed smash. The track rocketed to #1 at multiple platforms in its first full day of activity, including Spotify's global and U.S. charts, Apple Music's global and pop charts and iTunes.

Smith & Petras' heater ranks as one of the year's top pop debuts, racking up more than 10m global streams in its first 24 hours. The collaboration collected 8.8m streams at Spotify on day two, outpacing the #2 track by 3m+ streams.

With top placements on the Spot's Today's Top Hits and New Music Friday and major TikTok activity, expect this one to stick. Will the forthcoming video kick it further into the stratosphere?

TAGS: Sam Smith | Kim Petras | Capitol | Unholy | Spotify | TikTok | Apple Music | iTunes | New Music Friday | Today's Top Hits
SMITH + PETRAS' "UNHOLY" UNION (UPDATE)
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