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HITS Daily Double

MARSHMELLO TO PUFF UP MONDAY NIGHT FOOTBALL MUSIC

Marshmello is joining ESPN’s lineup for Monday Night Football, creating a remix of its theme song and taking on the role of music curator for the NFL on ESPN.

The remix of “Heavy Action,” the theme composed by Johnny Pearson in 1970 and licensed by APM Music, will receive its TV debut prior to Monday’s game between the Broncos and Seahawks.

“Our goal was to take the classic Monday Night Football music and add a contemporary vibe to it,” said ESPN Creative Music Director Kevin Wilson. “To get there, we wanted to enlist an artist, a move we have never previously made, with a ‘Heavy Action’ remix.”

Joytime/RCA’s Marshmello will periodically provide the soundtrack to weekly promotional spots for MNF during the season. His forthcoming single, “Grown Man” f/Polo G & Southside, is being used in the promo spot marking Russell Wilson’s return to Seattle.

“Marshmello is the perfect curator for the fourth year of NFL on ESPN’s aggressive music initiative,” said Curtis Friends, ESPN senior director of sports marketing. “Each year, we strive to elevate the Monday Night Football brand with music selections that match the intensity and anticipation of the weekly matchup. Marshmello, with his unique DJ style and artistry, will build or find tracks that are simultaneously unexpected and perfect to promote the biggest matchups of Monday Night Football this season.”

Funny, when we were called “creampuff” back in our playing days, we never thought to use that as our DJ name.