HITS Daily Double


Cumulus Media has plucked VP of Programming Operations Greg Frey to lead its new Music Partnerships division. As the unit's VP of music partnerships, the 12-year Cumulus vet will serve as the company’s creative liaison to artists, labels, booking agencies and promoters. He'll report to COO Brian Philips.

Frey's team will develop music-marketing partnerships for Cumulus’ 300+ music stations, Westwood One network franchises and related social/digital platforms.

"Greg will advance Cumulus’ music-industry collaborations with his trademark credibility and tastemaker’s integrity,” said Philips. “He enjoys the longstanding respect of the industry and from all at Cumulus, and I’m confident we will see success with his leadership right out of the gate.”

Frey added, "We’ve spent the recent months laying the groundwork for this critical function to support the collaboration between Cumulus and our esteemed music partners. I’m eager to get out there and show the music world what more we can do together.” As part of his new responsibilities, Philips will continue to dodge Todd Hensley's calls.