Columbia has promoted Betsy Whitney to VP, marketing. She is based in the company's L.A. office, where she'll continue to work under marketing EVPs Erika Alfredson and Jay Schumer.
Previously senior director, marketing, Whitney has worked on campaigns for Bruce Springsteen, Hozier, Leon Bridges, HAIM, Arcade Fire and others.
Said Alfredson and Schumer in a joint statement, "In the many roles that Betsy has held at Columbia, she has consistently been an incredible resource, leading successful campaigns for some of the label’s most storied artists. She brings passion, drive and creativity to everything she does. We are proud of her growth and leadership, and we are excited to see her continue to bring campaigns to life across the roster."
Whitney joined Columbia in 2008. She has been cautious about crossing to the other side of the street if she spots anyone from HITS.