DEF JAM INKS VIRAL RAPPER ARMANI WHITE

Viral rapper Armani White, whose Neptunes-sampling track "Billie Eilish" hit #1 on Soundcloud and just crossed 30m global streams, has signed to Tunji Balogun's Def Jam.

Paying homage to the eponymous pop singer’s renowned fashion sense and set to a clever interpolation of N.O.R.E. and the Neptunes' “Nothin,” the track has also exploded on TikTok, earning 38b+ views.

“Armani is a dynamic artist who’s been bubbling underground for a while now and has caught lightning in a bottle with ‘Billie Eilish’,” said Def Jam CEO and Chairman Balogun. “As infectious and urgent as ‘Billie’ is, Armani’s upcoming EP displays an energetic, three-dimensional artist with a unique perspective and an exciting approach to the game. We’re all excited to help him develop, connect with a wider audience and become the star he’s shown he can be.”

Watch the clip for "Billie Eilish," in which White cos-plays Eilish's music-video looks, below.