THAI HYPE TRAIN KEEPS A-ROLLIN'

Artists and execs powering the Hype Train are, back row from left, Minymynx, Hype Train GM Narabordee Sriroengla; Hype Train CMO/CFO Vharittha Chankwang; CEO Krerg Chankwang, aka Nino; UMG EVP Adam Granite; Universal Music South East Asia CEO Calvin Wong; Universal Music Thailand executive consultant Pat Jareeyatana; Seedaa the Villain and Don Kids. In front, from left, Iceace, Sprite, Guygeegee, OG Bobby, Tamp and Eskiimo.

Universal Music Thailand has expanded its partnership with the Hype Train Group, providing global reach to help introduce Hype Train artists and music to audiences worldwide.

Thailand’s top hip-hop producer, Krerg Chankwang, aka Nino, will head the label as CEO, while UMG will provide label support, including servicing the digital partners, new business and global marketing and development for Hype Train projects.

Hype Train Group, launched in late 2020, has scored hits with Seedaa the Villain and Sprite. The roster now boasts 13 artists.

“Hype Train has quickly shown themselves to be one of the most creative and innovative music companies in the region, and we look forward to working with them and all of their amazing artists to help bring T-pop to audiences around the world,” said Adam Granite, EVP, market development, at Universal Music Group.

Said Nino, “Hype Train Group’s expansion is not just good for business but will also provide opportunities for a new generation of Thai artists. This is an important milestone to elevate the collaboration with Universal Music beyond being just a distribution partner, into a broader partnership deal that will benefit the entire Thai music community and beyond.”

We’re pretty sure the Hype Train makes daily deliveries at the HITS office.