BIGGEST BIZ DISTRIBUTOR ALLIANCE GOES PUBLIC VIA MERGER

Alliance Entertainment, the world's largest distributor of music, movies, video games and electronic products, is going public on the NYSE via a merger with SPAC Adara, which acquired Alliance for $480m.

Upon closing, the combined entity is expected to be listed on the NYSE under the ticker symbols “AENT” and “AENT.WS.” Bruce Ogilvie and Jeff Walker will continue to lead the company as chairman and CEO, respectively.

With 35+ years of experience, Alliance has become the entertainment industry's leading direct-to-consumer and e-commerce distributor. It stocks more than 485,000 unique entertainment products from Warner Music, Sony Music, Universal Music, Microsoft, Nintendo, Activision, Electronic Arts, Sega, Disney, Warner Home Video, Universal Video, Sony Pictures, Fox, Lionsgate, Paramount, Mattel, Lego, Hasbro and 500+ additional entertainment product manufacturers. Through the distribution divisions of AMPED, Distribution Solutions and Cokem, Alliance is the exclusive distributor of more than 57,300 unique vinyl, CD, DVD and video-game products to retailers worldwide.