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Paul Dien has joined the Grammy Museum as VP of Advancement and Partnerships. He will lead fundraising and advancement, marketing and social media and strategic brand partnerships.

Dien will focus on supporting the educational and curatorial work of the museum, providing resources to its programmatic teams by fostering relationships with the philanthropic and corporate community.

“Paul will bridge the gaps among our marketing, advancement and partnerships teams," said president/CEO Michael Sticka. "His extensive experience better positions the Grammy Museum to leverage our own unique and renowned brand to provide our partners and donors a greater return on their investment in our mission."”

Dien, who joins a leadership team that includes Chief Curator Jasen Emmons, Chief Program Officer Rita George and Lynne Sheridan, Vice President of Artist Relations, Public Programming and Content, will report to Sticka.

Dien was previously head of strategic partnerships for social-impact company Good and Upworthy, VP of Strategic Alliances for Participant Media and head of the Shanghai-based digital agency Sodamedia.