UMG ATTACHED
TO SONGCLIP

Songclip, "the only streamlined solution for adding commercial music clips to your app," has struck a multiyear global strategic partnership with Universal Music Group.

The deal will enable Songclip to facilitate the integration of Universal catalog as a dedicated feature in the app and social-media marketplace. Its technology suite ensures that all music is properly accounted for and licensed.

Songclip Co-CEO and Co-Founder Andy Blacker said the company was built “to allow for accountable partnerships between apps and the music industry with a key mission of empowering social consumption and discovery.”

Said Michael Nash, EVP, Digital Strategy, at UMG, “Our ongoing, elevated relationship with Songclip allows us to extend our reach in the digital ecosystem with proper management and monetization of artist IP.”