LANG THE GROUNDWORK:
DAVE FREE

In the wake of Kendrick Lamar’s big #1 album debut, longtime associate Dave Free—who co-founded the multifaceted pgLang company with K-Dot and oversees its operation—is enjoying a higher profile than ever. The veteran exec has worked closely with the rapper for years and has been instrumental in the latest phase of his career. And just like Team Interscope and the rest of the crew, he should feel Free to continue ignoring us.