NEW RELEASES: KING
KENDRICK RETURNS

For the third consecutive week, the bar for the biggest opening this year has been raised. Kendrick Lamar’s first new album since 2017’s DAMN. is a lock for #1 on this week’s HITS Top 50. The digital-only set, Mr. Morale & The Big Steppers, is currently projected to reach nearly 400m U.S. streams its first week. At Spotify global, the album collected more than 90m on day one.

Kendrick Lamar (pgLang/TDE/Aftermath/Interscope): 315-325k
Florence + The Machine (Republic): 40-50k

Lamar just dropped a pgLang-produced video for the chart-topping "N95," which is currently #1 on both Apple Music and Spotify. Watch it below.