UTA INKS ANITTA

Global superstar Anitta has signed with UTA for worldwide representation, excluding her native Brazil, in all areas.

With 55m Instagram followers and 15m+ YouTube subscribers collectively generating 5b+ views, she's become Brazil's biggest global pop star.

Anitta, who is signed to Warner Records and repped by S10 founder Brandon Silverstein, has collaborated with the likes of Cardi B, Saweetie, Madonna and J. Balvin. She is booked to perform at Coachella and is currently working on her fifth studio album, which will have songs in English, Spanish and Portuguese. Lead single "Boys Don't Cry" is being promoted at Pop radio as we speak.

“We are thrilled to work with Anitta and her team at S10. She is a brilliantly talented and charismatic star with a keen sense of the entertainment business,” said UTA CEO Jeremy Zimmer. “Her passion to work in fashion, television and film and with brands, as well as music, makes her a perfect match for the entrepreneurial team at UTA.”