RCA'S ROTHSCHILD LIGHTS UP THE ADD BOARD

RCA promo hitter Keith Rothschild is kicking off the year with a trio of singles lighting up the Pop add board; Doja Cat's "Woman," Latto's "Big Energy" and SZA's "I Hate U" went #2-3-4 Most Added at Top 40 this week.

Meanwhile, Doja's "Need to Know" continues to grow in the Top 5 at Pop. Following three Top 5 singles, Rothschild's Pop promo team appears to have a fourth Cat missile incoming.

Latto makes her T40 debut with "Big Energy," which enjoyed three consecutive weeks at #1 at Rhythm, while SZA is on pace for her highest-peaking Pop solo track with "I Hate U." So that's what Keith means when he responds to our emails with "IHU."