Colombian singer Karol G garnered the most Vevo views worldwide this year, some 3.11 billion, according to the video DSP's latest report. The Weeknd was hot on her heels with 3.1 billion, followed by Ariana Grande and Justin Bieber. Lil Nas X led in engagement.
Other artists racking up big numbers include Lil Baby, Vevo's most popular artist in the U.S. (770m views), and a promising youngster you may have heard of, Olivia Rodrigo, who crashed into the Vevo Top 10 for the first time with more than 330m views.
Now, of course, we prepare for videos featuring holiday puppetoons.
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