UNIVERSAL GOES BIG WITH DATA

Universal Music Group announced today (11/23) the appointments of Naras Eechambadi as Chief Data & Analytics Officer and Alexandra Hinkle as Chief Marketing Officer, Global Consumer Marketing.

In these newly created roles, Eechambadi, a leading authority in CRM, data strategy and analytics, with his own company, Quaero, will drive UMG’s global consumer and fan-data strategy and extend the reach of the company’s data and analytics efforts.

Hinkle, with more than 25 years' experience leading cross-functional marketing teams—most recently at Wynn Resorts in Las Vegas—will work with UMG’s labels, territories and Bravado merchandise arm on all facets of UMG’s marketing strategy.

Eechambadi and Hinkle will be based in Santa Monica and report to Richelle Parham, President of Global E-Commerce and Business Development.