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HITS Daily Double

CLOCK STRIKES 10:22 FOR KENDRA JAE

Rising talent Kendra Jae has inked an exclusive long-term deal with UMG's 10:22PM, in partnership with Def Jam.

Jae has already amassed 2m streams with her latest single, "Seesaw" f/Saweetie, which has been deemed by iHeart to be "On the Verge." The collab has entered the Top 40 both on Urban and Rhythm radio.

Celine Joshua, Founder of 10:22PM, commented, “Kendra is exactly the kind of artist and entertainer we’re passionate about partnering with. Music fans are going to love Kendra and her music, and I’m thankful that she has chosen 10:22PM and Def Jam as her label home.”

Sacramento-born, L.A.-based Jae is an accomplished singer, dancer, songwriter and choreographer. Straight out of high school, she graced global stages as the youngest dancer on Beyoncé’s 2016 Formation World Tour and went on to appear on 2018's Aubrey & The Three Migos Tour LIVE! (Drake & Migos). She has since lent her terpsichorean talent to Gwen Stefani and Dua Lipa stage presentations and Chloe x Halle and Saweetie videos.

Jae's next single, “BIG,” is set to drop on 10/22. We will celebrate the release by postponing our daily 420 to 10:22pm that day—that's how much we love Celine Joshua.

Kendra Jae's 10:22PM debut EP is slated for first quarter 2022.