ADELE: 30 AND
OTHER NUMBERS

Columbia megadiva Adele’s return to the world stage–starting with single “Easy on Me,” due 10/15, with album 30 expected to follow within weeks—is causing quite the hullaballoo. Commanding the socials, the NFL, Vogue and any other platform she pleases, Ms. Adkins prepares for a giant debut in a marketplace entirely different from the one she conquered last time. One thing remains unchanged, though: She’d do anything to avoid saying “Hello” to us.