BING CHA-CHING: EARLY XMAS AT PRIMARY WAVE

Primary Wave Music is dreaming of a white-and-green Christmas, having struck a partnership with the estate of Bing Crosby.

Primary Wave has acquired a stake in the Crosby estate’s HJLC Properties Ltd that includes thousands of recordings by Bing and other artists, many of which have never been released. PW will receive artist performance royalties from Crosby’s recordings, writer royalties from songs written by Der Bingle and his rights in the film White Christmas, as well as in other film, radio and television productions.

In addition, Primary Wave has acquired a stake in Crosby's name, likeness and rights of publicity. The estate will now have access to Primary Wave’s entire marketing team, digital team, publicity department, branding team and publishing infrastructure.

“Going into our first meeting, our goal was to find a partner who believed in the vast life that he led, and we know Primary Wave will continue to sustain the legacy of Dad,” said the family of Bing Crosby in a joint statement.

Larry Mestel, CEO & Founder of Primary Wave Music, said, “Bing Crosby was one of the most influential stars of the 20th century and few could match his success over four decades, beginning in the 1930s.”

Crosby appeared in more than 70 feature films and recorded over 1,600 songs, among them “Swinging on a Star,” “Pennies From Heaven,” “Don’t Fence Me In” and his 1977 duet with David Bowie on “Peace on Earth/Little Drummer Boy.”