POSTMEISTER GENERAL

In these uncertain times, creative artist branding is proving more beneficial than ever, as the folks at UTA can attest. Witness Post Malone’s recent partnership with Jägermeister for the #SaveTheNight campaign dedicated to the preservation of nightlife. The Dre London-managed artist’s team and UTA Music Brand Partnerships set up the pact, which is intended to support creative communities around the world amid the chaos of COVID and cancellations. Post appears in the initiative’s short film, “Night Lights,” helmed by Oscar-nominated director Zachary Heinzerling and viewable below. He’ll also star in “Our Stages, Our Stories,” a series extolling his own connection with nightlife and the vital importance of independent venues. You can read more about the campaign in this Adweek piece; you may also choose to chase your Jäger shot with a Bud Lite, but that’s probably best left to the professionals.