HITS Daily Double


Warner Music Nashville has promoted four of its senior staff: Tim Foisset is upped to SVP of Commercial Partnerships; Shane Tarleton is elevated to EVP of Artist Development; Victoria Mason becomes SVP of Interactive Marketing & Analysis; and Brooke Hardesty rises to VP of Interactive Marketing.

Most recently VP of Streaming, Foisset will be charged with maximizing marketing opportunities and revenue potential with WMN’s partners in streaming, digital retail, e-commerce, D2C and more. His career began in 1998 at Burly Bear Network. He also spent time at Fuse Networks and Razor & Tie. Foisset will report to WMN EVP/GM Ben Kline. “Tim’s knowledge of the marketplace is best in class,” said Kline. “In this expanded role, he will have an even greater impact on the success of our artists and their music.”

Tarleton's Artist Development department, which encompasses marketing and creative services, will likewise include Mason’s Interactive Marketing & Analysis team. Tarleton began his career at Titley/Spalding Artist Management, then spent six years at RCA Label Group working on imaging and branding for artists like Kenny Chesney, Brad Paisley and Martina McBride. He also did a stint producing events for MGM properties. Joining WMN as Creative Director in 2010, Tarleton was most recently SVP of Artist Development. He also reports to Kline, who said of him, “Shane has earned love and respect within the country music community that is unmatched anywhere. His passion for the artists and their creative vision continues to help drive our decision-making at the highest level."

Mason, who joined WMN in 2011 after spending three years at Nielsen, oversees audience and fan development strategy via the touring, brand partnerships, analytics, interactive marketing and video strategy teams. The Indiana University Kelley School of Business alum will report to Tarleton. “Simply put, Torie is a boss! She has diligently constructed a world-class fan-focused interactive team and will lead our artists to new heights," he said.

Hardesty, who will report to Mason, will lead a team of five charged with creating tailored digital experiences ranging from live event activations to social media campaigns. The Belmont University alum’s previous roles include radio promo at CCM record label Word Entertainment and account services at JA integrated thinking. “Brooke has built a bright, bold, passionate team over the past few years, and it’s truly been an honor to work alongside her,” said Mason. “Her work ethic, creative prowess and killer marketing instinct continue to serve our artists each and every day.”

Pictured above (l-r), Foisset, Hardesty, Tarleton and Mason.