HITS Daily Double


Carolyn Williams has been appointed to the newly created role of Executive Vice President of RCA, reporting to COO John Fleckenstein. She will work with RCA’s executive team to oversee the company’s artist and label brand management and marketing operations.

RCA’s marketing, brand partnerships and touring and events departments will now report to Williams. She will also co-lead the newly launched creative-and-content-development team. Additionally, Williams will continue to lead RCA’s Diversity, Equity and Inclusion initiatives, in which capacity she'll drive larger activities at the label and within the broader music industry.

Williams most recently held the position of EVP, Marketing, at RCA, where she oversaw campaigns for award-winning acts Jazmine Sullivan, H.E.R., Chris Brown, SZA, Alicia Keys, D’Angelo, Childish Gambino and BROCKHAMPTON, among others.

Williams is on the executive committee of She Is the Music and co-chair of its New York chapter. She is also a co-founder of The Spark, RCA's quarterly thought-leadership program, created to generate ideas and conversation on a variety of topics, with a mission to keep the company continuously connected and learning together. In 2020, she played an important role developing Sony Music’s "YOUR VOICE, YOUR POWER, YOUR VOTE" initiative and the first part of the Know Your Worth campaign. Williams is the executive sponsor of RCA’s Black Music Action Committee, an internal group of employees of color whose mission is to continue the label’s actions on diversity, equality, inclusion, mobility policies and social justice as well as in the broader music industry. She led the charge for RCA’s Black History Month campaign (The Black Family), which encompassed a partnership with World Central Kitchen that helped shine a light on Black-owned restaurants and chefs.