NEAR TRUTHS:
BELLA EPOQUE

TikTok influencer and new pop phenom Bella Poarch has had a terrific YouTube and Spotify run of late with “Build a Bitch.” The track is now Top 25 at Spotify Global and Top 30 U.S, with nearly 105m YouTube views. Could the Warner diva become the first major TikTok figure to truly cross over to mass-appeal traditional media—where brand values increase exponentially—and at the same time provide a huge win for Aaron Bay-Schuck and Tom Corson?