JAY-Z, JAY BROWN BUY INTO NFT MAKER

Jay-Z, Roc Nation Co-Founder Jay Brown and DJ 3LAU are among the new investors pumping $19m of Series A funding into the Shopify of NFTs, Bitski.

WWE and Adidas have used the NFT platform, which will now also count Serena Williams, Endeavor CEO Ari Emanuel and Andrew Gertler's AG Ventures among its backers.

Bitski’s latest effort, released today, is a custom storefront for virtual-sneaker creators RTFKT and Jeff Staple, who recently created Adidas’ debut NFT release, in collaboration with #1 NFL draft pick Trevor Lawrence.