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HITS Daily Double

SONY MUSIC GOES BEYOND

Sony Music Group has launched Beyond the Instrument, a new annual program that will develop the next generation of music-industry leaders. The initiative is designed to stimulate creativity, advance educational resources and promote career development. 

Save the Music and Music Forward are SMG’s first nonprofit partners for the program. In collaboration with Grammy-nominated artist Noah Cyrus, the initiative kicks off with a virtual classroom discussion with Metropolitan Nashville’s Public School students, led by Music Forward.

It will also consist of a four-week series of music industry education workshops with students from Antioch High School in  Nashville and will culminate in the delivery of instruments and technology equipment to the schools later this year.

Provided by Music Forward, the workshops cover topics ranging from Music Business 101 to Music Marketing, Monetizing Creativity and more. Beyond The Instrument program will also fund the Save The Music J Dilla Music Technology Grant, which includes musical instruments, sound engineering equipment and technology software.

“I am so honored and excited to be the inaugural program ambassador of Beyond The Instrument, and for the chance to give back to Nashville, a city that’s very near and dear to my heart,” shared Cyrus.